Brand Strategy
Story Line Books
Tucked inside St. Paul’s historic Union Depot, Story Line Books is a brand-new indie bookstore that pays homage to the area’s rich train history while offering an ever-evolving selection of carefully curated reads. Spot developed a distinctive logo and visual identity that extends across marketing materials, signage, and more—tying together playful railway motifs with a welcoming, literary vibe. From the locomotive-inspired design system to a robust calendar of community events, Story Line Books invites travelers and locals alike to discover new favorites, support local authors, and become part of a growing literary family.
