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St. Paul Area Chamber

Approaching its 150-year anniversary, the St. Paul Area Chamber needed a way to attract young professionals and build its digital presence. Doing so would help increase membership and ensure its longevity in the St. Paul community. Spot created a new visual identity that was bold, approachable, and adaptable across multiple channels. The new brand assets reflected the surrounding community and the Chamber’s commitment to driving new business opportunities. In addition to the new look, we developed a “Making Connections That Count” brand platform that increased awareness of the organization’s mission and purpose.

Brand card of St Paul Chamber of Commerce

color palette with tones of orange, red, marigold, grape
color palette with tones of orange, red, marigold, grape
color palette
color palette
brand identity examples
brand identity examples
graphic design of brand attributes
graphic design of brand attributes
digital or print examples of event flyer cards
digital or print examples of event flyer cards
Leading with Purpose flyer card for Saint Paul chamber
Leading with Purpose flyer card for Saint Paul chamber
business card design Saint Paul Chamber
business card design Saint Paul Chamber
collection of social media campaign posts
collection of social media campaign posts
desktop display of responsive website - Making Connections that Count
desktop display of responsive website - Making Connections that Count
two mobile devices display webpages from the Saint Paul Chamber
two mobile devices display webpages from the Saint Paul Chamber
digital or print designs for Saint Paul Chamber - Making Connections that Count
digital or print designs for Saint Paul Chamber - Making Connections that Count
business cards Saint Paul Chamber making connections count
business cards Saint Paul Chamber making connections count
digital or print design for social campaigns
digital or print design for social campaigns
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