3M™ Scotch & Post-it
Scotch™ Brand Tapes and Post-it® Brand are among the most iconic names in home and office products, so when the opportunity arose to bring them together in a crossover campaign for the back-to-school season, Spot moved quickly to make the most of it. Leveraging the power of storytelling, our team created a series of heartfelt and inspiring ads—including the introduction of the new Scotch® Stainless Steel Refillable Dispenser—that celebrated life’s biggest moments and the versatile role these products play in them.
Challenge
To showcase the wide variety of uses for Scotch™ and Post-it® products while launching the new Stainless Steel Refillable Dispenser—all within a compelling, family-focused narrative that would resonate emotionally with viewers during the back-to-school season. We needed to find a way to balance two beloved brands in a series of simple storylines without overshadowing one or the other.
Solution
Spot executed an end-to-end production that brought to life everyday moments when Scotch™ and Post-it® products naturally come into play. From a mother helping her daughter preparing to leave for college, to simple shorts demonstrating key product differentiators, these videos seamlessly integrated each brand into relatable scenes.
Results
By featuring two iconic brands in tandem, we generated heightened awareness and cross-promotion opportunities—ensuring both Scotch™ and Post-it® were top of mind for families preparing for the new school year. The campaign successfully balanced emotional storytelling with clear product demonstrations, underscoring how Scotch™ Tapes and Post-it® Notes—and the new Stainless Steel Refillable Dispenser—fit seamlessly into the moments that matter most.
