Old Dutch 90th Anniversary
For nearly a century, Old Dutch’s iconic packaging has graced kitchen counters and dinner tables across Canada and the Midwest. When tasked with designing the 90th anniversary logo, we immersed ourselves in Old Dutch’s rich heritage, pouring over archival logos and designs from the 1930s to capture the vintage charm and authenticity that made the original packaging so loved.
Our designers hand-crafted custom lettering to match the original 1930s typography, ensuring this commemorative emblem properly honored Old Dutch’s quality, tradition, and family values. The accompanying anniversary booklet served as a visual narrative, chronicling Old Dutch’s evolution from a small startup to an iconic American snack brand. This historic commemoration was a reminder of Old Dutch’s legacy that continues inspiring us today.
