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Integrated Marketing Campaign & Brand Strategy

Union Depot

When your client’s history dates back to the 1880’s like Saint Paul’s Union Depot, you’d be forgiven for assuming everyone knows about the wide range of community services it offers. The iconic landmark’s many free public events and festivals, retail and dining spaces, private event rentals and more were flying under the radar.

Light pole displaying Union Depot signage outside venue in Saint Paul Minnesota

Challenge

Low brand awareness and recognition outside of the immediate downtown Saint Paul community presented Union Depot and Spot with an opportunity—a chance to breathe fresh life into their brand and redefine who they are in the hearts and minds of the residents of Minnesota. Tasked with modernizing their brand strategy while upholding the rich history of the historic space, our team went to work.

Solution

Following in-depth research and insights workshopping, we built a new brand identity for Saint Paul’s Union Depot, rooted in history but with an eye to the future. To activate it, we developed a holistic campaign spanning PR, social content, videos, event and print materials, signage, and more—in addition to rebuilding their website to meet the latest standards, integrating marketing automation tools, and optimizing their digital advertising.

Results

With 98% YOY growth and nearly doubled event bookings following the launch of their new brand identity, we helped Union Depot build a lasting model for effective, targeted advertising with over a million impressions and 53,000 clicks each month. More importantly, we helped increase foot traffic and attendance at public events occurring throughout the entire calendar year.

brand mark for Union Depot Saint Paul
brand mark for Union Depot Saint Paul
professionally design printed brand manuals for Union Depot
professionally design printed brand manuals for Union Depot
professionally designed brand manual for Union Depot
professionally designed brand manual for Union Depot
pattern and design examples for branding style guide
pattern and design examples for branding style guide
Union Deport interior focus on clock
Union Deport interior focus on clock
magazine advertising campaign for events at Union Depot
magazine advertising campaign for events at Union Depot
folder design for event materials
folder design for event materials
illustrated design for social distancing signage
illustrated design for social distancing signage
professional business card design
professional business card design
outdoor graphics campaign for Union Depot yoga classes
outdoor graphics campaign for Union Depot yoga classes
mobile and desktop devices display responsive website for Union Depot
mobile and desktop devices display responsive website for Union Depot
collection of browser windows display areas of mobile responsive website
collection of browser windows display areas of mobile responsive website
mobile devices display areas of a responsive website for Union Depot
mobile devices display areas of a responsive website for Union Depot