3M Oral Care Product Launch Launching a breakthrough product that will drastically improve the way dentists work is a big deal. That’s why 3M Oral Care asked SPOT to create a campaign that would grab the attention of dentists in a clever, creative way. By highlighting their customers’ biggest pain point with a playful video, SPOT was able to quickly convey the benefit of a product that eliminates it. The video, along with printed collateral and eye-catching social ads including Instagram Stories and Facebook Instant Experiences, helped 3M Oral Care successfully launch their new 3M™ Filtek™ product. /wp-content/uploads/2020/06/3M_OCSD_FiltekNewSyringeHeroVideo-_FINAL-WEB.mp4 /wp-content/uploads/2020/06/3M-Oral-Care-Bubble-Trouble-B.mp4 /wp-content/uploads/2020/06/3m-Oral-Care-Bubble-Trouble-C.mp4.mp4