3M Oral Care Product Launch

Launching a breakthrough product that will drastically improve the way dentists work is a big deal. That’s why 3M Oral Care asked SPOT to create a campaign that would grab the attention of dentists in a clever, creative way. By highlighting their customers’ biggest pain point with a playful video, SPOT was able to quickly convey the benefit of a product that eliminates it. The video, along with printed collateral and eye-catching social ads including Instagram Stories and Facebook Instant Experiences, helped 3M Oral Care successfully launch their new 3M™ Filtek™ product.