3M™ Littmann® Nurses Week Campaign

Helping 3M™ Littmann® honor nurses for Nurses Week was, well, an honor. The SPOT creative and strategy teams created a digital campaign to launch a month-long campaign to communicate three things: thanking nurses, promoting the support from The DAISY Foundation™ for nurses around the world and announcing new stethoscope styles. Using a digital strategy, we were able to tell a larger story by creating smaller, more easily-digestible cohesive messages.